Core connotation

  The core of the company's corporate culture is "to be a person: integrity, cooperation, good at learning; Work: serious, innovative, pursuit of excellence ". The company strives to promote and actively create a healthy and upward corporate culture according to the above "conduct" and "work" guidelines, and strives to promote the value of shareholders (the country), customers and employees. The long-term goal of the company is to become China's largest and the world's leading comprehensive service provider of agricultural inputs.

Core connotation interpretation

Good faith

   Abide by the laws and regulations and company rules and regulations, abide by the industry norms, abide by the staff code of conduct, to establish a good image and goodwill for the company; Honest and trustworthy, consistent with words and deeds, facing success and failure, do not shirk responsibility, with practical actions to win the respect and trust of customers and colleagues; Abide by professional ethics, be loyal to the company, safeguard the interests of the company, keep business secrets, do not conceal the information in the work, do not make false report.

Cooperation

   Focus on team goals and overall interests, work with internal and external people to achieve company goals; Based on the development of the company, implement the idea of boundary-free management, actively discover problems and solve them through various channels; Communicate proactively, open your mouth, listen carefully to others' opinions, and improve on them in your work.

Be good at learning

 Be open to recognizing and learning from the experiences and strengths of others; Evaluate yourself objectively, continuously improve your ability, constantly improve your work, and pursue higher performance; Broaden horizons, look globally, focus on leading enterprises, and actively apply all valuable experience and practices into practice.

Earnest

   With a high degree of professionalism, responsibility and professional attitude to work, to complete the work; Hard work, down-to-earth, perseverance, never give up until the goal; Pay attention to order and quality, have the courage to reveal problems, put forward suggestions for improvement and promote solutions.

innovation

  Not conformism, break through conventional thinking to introduce or even create new ideas, new mechanisms, new technology, new business, dare to change, dare to develop; Good at looking for opportunities in a variety of environments and conditions, seize opportunities, for development.

Pursuit of excellence

  Adhere to the concept of pursuing high performance targets, continue to improve the work, do not do, do will succeed; Understand and agree with the company strategy, set challenging goals consistent with the company's development direction, and make unremitting efforts to achieve them; I am confident and have the courage to go beyond myself, break through the bottleneck of "impossible" thinking, and constantly seek development. I have the courage to fight for the first place and to be a strong person.